1. Master Your Local Market Data Buyers and sellers can sense hesitation. Know your comparables, school ratings, and future development plans by heart. Pro tip: Update your market report every two weeks. 2. Automate Your Lead Follow-Ups Most agents lose leads because they follow up inconsistently. Use a CRM to schedule texts, emails, and reminders. Pro tip: The first response should be within 5 minutes – speed converts. 3. Host Value-First Open Houses Don’t just unlock the